One of the keys to succeeding in cross media marketing is “relevance.” If you religiously follow marketing blogs and news sites, you have probably read more than enough articles and posting about “relevance.” If not, here are some postings/articles you should consider reading:
Relevance in Marketing - Rohit Bhargava @ WebProNews
The Importance of Marketing Relevance - William King @ Content Caboodle
B2B Marketing in 2010: Focus on Three Key Issues - Mark Eardley @ The Long Hello
Email marketing content ‘to become more relevant’ - @ DirectNews
This is Getting Personal… - Michael Fleischner @ The Marketing Blog
The thing is, most of them only review the importance of relevance, and very few actually explore the logistics of implementation. I recently came across an article on DM News that focuses on the three biggest hurdles to achieving relevance in marketing…
Tweet this Post:
For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
Tweet this Post:
Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
Tweet this Post:
As some of you may have read in one of our previous posts, L2 is on the verge of releasing a fully interactive, cross media demo application tailored to the retail vertical. The application, My BluePie, is designed with the objective of providing marketing service providers with a better understanding of how to build and [...]
Tweet this Post:
We’re one of the biggest advocates for using technology to make sure your messages are relevant to each recipient.
I thought it’ll be interesting to explore what happens when marketers choose mass marketing tactics (from the recipients point of view).
Angering a blogger with mass marketing:
Jonathan Fields posts an entire conversation with a PR person over a mass marketing email he received twice! Read the full post.
Tweet this Post:
So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.
The innovative marketers (like yourself), know marketing channels work best when they’re integrated.
The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.
They got a tremendous 56.9% conversion from those who visited the static landing page.
The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.
Related posts:
The great email divide
Multi-channel + Interaction = Conversion
It’s all about the channel (Contains IQ Question)
Lifting the lid on 1:1 campaigns
Tweet this Post:
Personalized URLs are not a made-to-order magic trick you can buy from the store and immediately get results for your business.
Like all marketing tools you use, personalized URLs require you to:
-
think about a strategy for reaching your different customer segments
-
plan on integrating your ‘magic’ personalized URLs with current media
-
make a conscious effort to follow through on each message you send.
Tweet this Post:
