As a multi-channel/cross media technology provider, we have witnessed many great and successful campaigns launched by our customers … and then there were some that… I wouldn’t call a complete failure, but are not really a success.
“Then HOW do I launch a successful multi-channel campaign?” you may ask. Well, quite frankly, there is no single correct answer to the “how” question. It is rather a series of answers to a series of other questions that will give you the answer to the “how” question.
More than often, multi-channel campaigns don’t achieve successful results, because not enough questions were answered before answering the “how” question.
Here is a list of questions I have compiled from some of the customers who have launched multiple successful campaigns…
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As the demand and limits of variable data publishing (VDP) continue to advance, more questions arise. Most of you understand the concept of VDP, but some of you may be wondering about the following…
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PostalJournal.com, an online postal forum, was officially launched yesterday through the collaborating efforts of mailing, postal and marketing organizations.
Parties involved in launching the site include: The Association for Postal Commerce (PostCom), the Mailing and Fulfillment Service Association, the Envelope Manufacturers Association, Direct Marketing Association and Direct Communications Group.
The forum’s objective is to explore the state of the US Postal Services in the nation’s future communications and economic infrastructure. The forum also serves as a portal for creating and exchanging ideas about the industry, without the influence of professional affiliations.
The site contains a variety of conference presentations, reports, and papers by industry experts. If mail is an important part of your marketing and operational efforts, It’s a bookmark you should save.
Check it out:
http://www.postaljournal.com/
-Willv
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
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Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
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It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]
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A preview from our latest personalized URL strategy article:
One of the jobs of any marketing professional is to make sure that the explosions generated by any marketing campaign are controlled and kept to a minimum. Everyone wants an “explosion of customer interest”, but no one wants a “firestorm of customer complaints” or an “eruption of [...]
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This week, we announced the launch of the personalized URL strategy guide.
We’ve posted it up on Slideshare for you to view or download.
We were originally inspired to produce the guide when we saw marketers making the mistake of relying too much on the “URL” rather than the true benefits of using personalized URLs in an [...]
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